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HONEST DAD REVIEWS
food Issue No. 06

Magic Spoon review: Ten bucks a box but damn it tastes right

High-protein keto cereal

Dale Vickers
Journeyman Electrician, IBEW Local 8, 22 years
Honest Dad Reviews · Hands-on Review
Magic Spoon
Rated 3.8/5
Tested by Dale
Vol. 01 · 2026

Disclosure. I may earn a commission if you buy through links on this page — at no extra cost to you. Nothing here was paid for or pre-approved by Magic Spoon. Full disclosure.

The 30-second verdict
3.8 /5

Mixed results. Some real strengths, some real frustrations — read carefully.

Who it's for

13g protein per serving

Who it's not for

allulose gives some people the runs

Key spec tested
Magic Spoon Variety 4-Pack
Price
$39
What works
  • 13g protein actually keeps you full through morning
  • Tastes like real cereal from when we were kids
  • Doesn't turn to mush in milk after 30 seconds
What doesn't
  • $10 per box is absolutely insane pricing
  • Allulose messed with my stomach first week
  • Weird aftertaste hangs around for twenty minutes

What I tested

Got the Magic Spoon Variety 4-Pack for $39 after my doc told me in March I need to cut sugar and drop twenty pounds. I'm 44, been wiring buildings for 22 years, and apparently eating gas station danishes for breakfast every day catches up with you. Who knew.

The pack comes with four flavors: Frosted, Fruity, Cocoa, and Peanut Butter. I tested all of them over six weeks, usually eating a bowl around 5:30 AM before heading to the job site. Sometimes I'd have another bowl after my shift if I was too beat to cook actual food.

What works

The protein thing ain't bullshit. Thirteen grams per serving, and I actually stayed full until lunch instead of hitting the vending machine at 9:30. That's real. On a Tuesday in April I did a double shift pulling wire in a commercial building downtown, ate this stuff at 5 AM, and didn't feel like I was starving until almost 1 PM. If it works after a double shift it works.

Taste is better than I expected. The Cocoa one legitimately tastes like the chocolate cereal I ate as a kid watching cartoons before school. Frosted is solid too. It's got that sweet hit without the sugar crash that used to have me worthless by 10 AM. And it stays crunchy in milk for a good five minutes, which matters more than people think.

The macros check out if you're trying to eat better without turning into one of those guys who brings tupperware of plain chicken to the break room.

13g protein actually keeps you full through morning

Dale Vickers · Honest Dad Reviews

What didn't work

Ten dollars a box. Hell. That's the big one. Regular store brand protein cereal costs three bucks and has similar numbers. Yeah, Magic Spoon tastes better, but not $7 better. I can get a dozen eggs for less than four bucks and those have even more protein.

The allulose thing is real. Look, I'm not a chemist, but whatever sweetener they use gave me the runs the first four or five days. Wasn't terrible but it was noticeable. My body adjusted after a week but that first Tuesday I was real glad we had a port-a-john on site.

And there's an aftertaste. Not awful, but it lingers maybe twenty minutes after you finish the bowl. Kind of chemical-sweet. You notice it most with the Fruity flavor.

Would I buy it again?

Maybe. If I'm being honest, probably not at full price. The protein and taste are legitimately good, and I did lose twelve pounds between March and now (also started walking more, so it ain't just the cereal). But $40 for four boxes of cereal is rough when I'm trying to save up for a new truck.

If it went on sale or if they had a subscription discount that actually made sense, I'd consider keeping it around for those mornings when I need something quick that won't wreck my blood sugar. But right now I'm back to eggs and the $3 store brand protein cereal.

Verdict: Good cereal that does what it says, but you're paying a premium for nostalgia and convenience that most working people can't justify.

My recommendation

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Dale Vickers
Written by
Dale Vickers
Journeyman Electrician, IBEW Local 8, 22 years · Toledo, Ohio

Union electrician who tests gear that actually has to work when it's 12 degrees and you're on hour 14.

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